Membership Engagement & Retention
Engagement and retention strategies are crucial for the success of any membership-based organisation. However, in a world where Clubs and Community organisations are often run by volunteers with limited capacity outside of their full-time duties, driving consistently delivered activity can be difficult. At Club Buddy, where here to help.
We offer Community Clubs invaluable insights into the needs and drivers of their own members, identifying opportunities to both retain current members, and grow their membership base.
1
Understand Your Member Needs
Club Buddy designs Club ‘listening’ tools to allow members to voice their views and describe their changing needs, which in turn provides action ready insights for club committees and executives. Our Data-Driven Membership Analytics provide the base for Clubs to develop engagement and retention activity tailored to their own members.
2
Segment Your Engagement Activity
Recognising that not all members are the same, means your engagement should be tailored to your membership tribes. Over time Club Buddy allows clubs to identify their critical tribes and talk to them in ways they hear. We not only identify your tribes, but we identify key drivers for member action across social media, email and print communications.
3
Driving Your Regular Communication
Keeping members informed and engaged through consistent communication based on club specific analytics and tribe segments can be hard work. And that's where Club Buddy comes to the fore. We drive your club's communications in a consistent and brand strengthening way, that takes the hassle and stress away from time-strapped club volunteers. You own and retain ultimate discretion, but we do the work for you.
